Meet the Team

Advisory Board

Curtis Bergh

Talia Borodin

Shar Borg

Jay Byrd

Lisa Caesar

Joyce Dollinger

Brian Penick

Lawrence Peryer

Hamza Salem

Melanie Shark

Amaechi Uzoigwe

Mike Ward

Founders

Emily White

Founder/CEO

Emily White is a Founding Partner at Collective Entertainment, whose career spans the entertainment industry, carving out a unique path that defines a modern maven. 

After witnessing slim margins in the 2016 U.S. Election that were the size of venues, White was inspired to get out the vote. The result was a new initiative called #iVoted, in which over 150 venues in 37 states let fans in on Election Night 2018, who showed a selfie from outside of their polling place. Press on #iVoted can be found here. The movement pivoted due to the pandemic by creating #iVoted Festival 2020, smashing the record for the largest single-night digital concert in history. Fans RSVP'd to access the election night webcast of 450+ artists with a selfie at home with their blank and unmarked ballot or fro outside their polling place.

White is currently an in-demand speaker and consultant due to her expertise within the modern music and sports industries, artist development, social media, and beyond. In the media, White’s name and photo has graced the covers of Billboard and Pollstar magazines with her work additionally profiled in Forbes, Fast Company, Bloomberg, Rolling Stone, CNN, Fox Business, Vox, The Huffington Post, Pitchfork, Relix, The Fader, Pollstar, Stereogum, Alternative Press, ESPN and more. White has proudly served on the boards of Well-Dunn, Future of Music, SXSW, The David Lynch Foundation Live while additionally serving on The Grammys’ Education Committee and Pandora’s Artist Advisory Council.

White is an Amazon #1 best-selling author of How to Build a Sustainable Music Career & Collect All Revenue Streams and hosts the #1 Music Business podcast globally of the same name.

Melissa Garcia 

CMO 

Melissa Garcia is a founding partner, artist manager, and consultant at Collective Entertainment.

Since 2011, she’s worked with numerous clients and companies across the music, sports, and skydiving industries as a day-to-day manager, tour manager, marketing/social media consultant, project manager, and marketing generalist.

Melissa first started in the music industry interning for her now business partner, Emily White. It was through that internship where she developed a strong interest for tour and day-to-day management. The experience served her well and from there, she began managing her own clients. In 2018, she co-founded Collective Entertainment with Emily.

In 2020, she became Chief Marketing Officer for #iVoted working with a team of over 200 volunteers to put on the largest single night concert event in history, all in support of voter turnout.

Melissa holds a Master’s degree in Music Business from New York University and holds a Bachelor’s Degree in Finance from the University of Florida. In 2017, she completed a 300 hour yoga teacher training course, earning an instructor certificate under the Southern Institute for Yoga Instructors. Along with teaching yoga regularly, Melissa is a licensed skydiver and certified FAA Senior Parachute rigger.

#iVoted Team Members